Senior Director, Digital Acceleration & Brand Growth Marketing

Responsibilities

• Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
• Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
• Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
• Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
• Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
• Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
• Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

Requirements

• EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.
• EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.
• SKILLS NEEDED: Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
• SKILLS NEEDED: Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
• SKILLS NEEDED: Demonstrated ability to translate innovation into scalable best practices and systems.
• SKILLS NEEDED: Strong experience driving data-informed decision-making and performance measurement.
• SKILLS NEEDED: Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
• EDUCATION: Excellent written and verbal communication skills, including exec-level storytelling.
• SKILLS NEEDED: Highly collaborative, adaptable, and comfortable operating in complexity and change.
• EXPERIENCE: Education-related preference or degree mentioned.