Responsibilities

• Own the user growth plan for new consumer products, from early access through public launch and expansion, including acquisition targets, phasing, and the criteria for widening access.
• Own the growth strategy across channels: prioritize organic, influencer, and lifecycle programs; use earned traction and early performance data to determine when paid acquisition should begin; and build the media plan to scale the highest-performing opportunities.
• Build and run influencer programs: identify, recruit, and manage the artists, reviewers, and community leaders whose participation creates credibility, content, buzz, and early demand for new products.
• Translate established brand positioning into launch messaging, then refine the positioning, narrative, and channel approach based on what early users, creators, partners, and performance data reveal.
• Design and optimize invite and referral mechanics that convert early interest into measurable user acquisition, sustained organic growth, and repeatable growth loops.
• Lead community seeding across the scenes and channels where target users already gather, building presence and trust before asking for adoption.
• Identify, negotiate, and manage partnerships with artists, platforms, and companies across the music industry that accelerate distribution, strengthen content supply, or open new audiences.
• Partner with product management on the features that drive growth: invite and sharing mechanics, social proof, and engagement prompts, bringing channel and community insight into product decisions.
• Manage external agencies across strategy, social, influencer, and creative execution: set briefs, hold them to measurable outcomes, and own the transition of agency-built playbooks into in-house operations.
• Define and track growth metrics with analytics counterparts: acquisition by source, activation, referral rates, and retention, and adjust the plan based on what the data shows.

Requirements

• Bachelor's degree required; MBA or equivalent experience in consumer growth, marketing strategy, and / or business development preferred.
• 10+ years of experience in consumer technology, digital media, or entertainment.
• Hands-on experience building and running influencer or creator programs – identifying talent, negotiating terms, and managing relationships through to measurable outcomes.
• Experience sourcing, negotiating, and managing external partnerships that delivered distribution, content, or audience.
• Fluency with growth analytics: able to define the metrics that matter, work with analytics partners to instrument them, and change the plan based on what they show rather than defending the original plan.
• Experience managing external agencies, evaluating performance, and determining when it makes business sense to bring select capabilities in-house as the team scales.
• Impactful communication skills, both written and verbal, with the ability to present confidently to senior executives and influence decisions across a matrixed organization.
• High degree of ownership and initiative.

Preferred

• Experience with consumer app growth mechanics – invite programs, referral loops, engagement metrics, and ad-supported models.
• Familiarity with the Gen Z audience in a consumer app environment to include their preferences, trends, behaviors, spending, and pain points.
• Familiarity with the music or audio industry, including streaming platforms, music licensing, or audio hardware ecosystems.
• Demonstrated track record taking a consumer product from early access or limited release through public launch.
• Proficiency with data analysis and visualization tools for strategic reporting and executive presentations.
• Experience working within a large global organization where a smaller, entrepreneurial business unit operates alongside established divisions.

Benefits

• Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave.
• Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.