Marketing Lead at InStride Health | USA | $98K/yr – $109K/yr

InStride Health

Marketing Lead

USA (Remote)

$98K/yr – $109K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own AI driven workflow design and measurable growth impact, from a centralized prompt library to multi channel campaign automation that speeds execution and improves conversion and experience.

AI workflow ownership: build repeatable automations and standardize output across Growth initiatives.
Performance and operations: define metrics, report results, and embed AI across CRM, assets, and agency collaboration.
Team enablement and cross functional alignment: train teams, manage vendors, and shepherd campaigns from brief to measurement.

Job Description

Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives.
Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team.
Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes.
Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride's brand and campaign goals.
Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency.
Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief.
Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners.
Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats.
Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination.
Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team.

InStride Health

3.9 Glassdoor

InStride Health is an insurance-based, specialty provider delivering life-changing anxiety and OCD care for kids, teens, young adults (ages 7-22), and their families. Grounded in cognitive behavioral therapy (CBT), InStride’s evidence-based approach focuses on exposure therapy to help young people face their fears and anxieties in the places and situations that matter most. Our dedicated care team of a therapist, exposure coach, and psychiatrist, teaches youth and their families the skills needed to see lasting results.

Founded in 2021

Boston, Massachusetts, USA

297 employees

instride.health

73% recommend to a friend

100% CEO approval