InStride Health logo
InStride Health

Marketing Lead

USA (Remote)

$98K/yr – $109K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Own AI driven workflow design and measurable growth impact, from a centralized prompt library to multi channel campaign automation that speeds execution and improves conversion and experience.

  • AI workflow ownership: build repeatable automations and standardize output across Growth initiatives.
  • Performance and operations: define metrics, report results, and embed AI across CRM, assets, and agency collaboration.
  • Team enablement and cross functional alignment: train teams, manage vendors, and shepherd campaigns from brief to measurement.

Job Description

  • Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives.
  • Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team.
  • Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes.
  • Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride's brand and campaign goals.
  • Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency.
  • Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief.
  • Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners.
  • Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats.
  • Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination.
  • Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team.
InStride Health logo

InStride Health

3.9 Glassdoor

InStride Health is an insurance-based, specialty provider delivering life-changing anxiety and OCD care for kids, teens, young adults (ages 7-22), and their families. Grounded in cognitive behavioral therapy (CBT), InStride’s evidence-based approach focuses on exposure therapy to help young people face their fears and anxieties in the places and situations that matter most. Our dedicated care team of a therapist, exposure coach, and psychiatrist, teaches youth and their families the skills needed to see lasting results.

Founded in 2021
Boston, Massachusetts, USA
297 employees
instride.health
73% recommend to a friend
100% CEO approval

Salaries

Posted range

$98K/yr – $109K/yr

Taken straight from the job posting.

See all InStride Health salaries

Marketing Team

Median Tenure
2.5 years

Funding

Total Funding
$56M
Last Raise
$30M
Series B, 2 years ago

Funding History

  • Mar 2024
    Series B • $30M
  • Oct 2022
    Series A • $26M

Traffic Signals

Monthly Visitors
61.8K
Monthly Google Ads Budget
$103.2K
Traffic Source Mix
Search
43.2%
Direct
47.1%
Referral
4.5%
Social
3.2%
Paid
1.9%

Headcount Trend

Current headcount: ~297