Responsibilities

• Direct and manage comprehensive social channels and paid acquisition initiatives across search, social, display, and various emerging digital platforms.
• Architect the foundation of our performance marketing infrastructure, establishing robust systems for attribution, tracking, and reporting from the ground up.
• Collaborate with design and brand teams to pioneer and validate creative strategies designed to maximize conversion and engagement.
• Synthesize complex product and organizational milestones into high-impact campaigns that resonate deeply with our target audience.
• Iteratively optimize capital allocation across diverse channels, utilizing rigorous data-driven insights rather than baseline assumptions.
• Establish core KPIs, monitor performance with precision, and maintain a rapid pace of iteration to drive sustained growth.
• Lead the recruitment and development of a high-performance, lean marketing team as the organization continues to scale.

Requirements

• Over 5 years of professional experience in performance marketing, demonstrating direct accountability for paid budgets and quantifiable growth outcomes.
• Proven track record of architecting paid acquisition programs from inception rather than merely maintaining existing frameworks.
• Deep technical fluency across paid social, SEM, and sophisticated attribution modeling.
• Analytical mindset with the ability to synthesize data into actionable hypotheses and execute rapid iterations.
• Exceptional cross-functional communication skills, with the ability to collaborate effectively with creative, product, and executive leadership teams.
• Prior experience marketing within a new product category or consumer hardware sector is highly advantageous.
• A self-directed operator who thrives when authoring their own roadmap rather than following a predefined playbook.