Marketing Lead

Salt Lake City, UT (On-site)

$60K/yr – $73K/yrMid LevelFull time

Posted 4 days ago

Job Summary

Own and execute integrated B2B marketing campaigns that attract agents and dealerships for AUTTO, shaping brand, stories, events, and enable sales teams while iterating with AI tools.

  • Own campaigns from concept to launch
  • Collaborate with agents and dealers to surface customer stories
  • Measure impact and optimize with data and AI

Job Description

Responsibilities

  • Build campaigns that get attention. Create and execute email campaigns, social content, digital marketing, and creative initiatives that introduce more agents and dealerships to AUTTO.
  • Make our brand look and sound great. Develop presentations, brochures, sales collateral, product materials, and everything in between. Help make sure AUTTO looks and sounds like AUTTO everywhere we show up.
  • Tell stories worth sharing. Work with our agents, dealers, and internal teams to uncover real stories, customer wins, and experiences that make our brand relatable.
  • Own our events and partnerships. Help coordinate conferences, sponsorships, promotional opportunities, and the details that make them successful. From planning through follow-up, you'll help make it happen.
  • Support the people selling our products. Make sure our agents and sales teams have the materials, resources, and tools they need when they need them.
  • Experiment, learn, improve. Test new ideas, look at what's working, and make adjustments. We're more interested in progress and results than doing something just because that's how it's always been done.
  • Make AI part of your advantage. We believe AI should make great people even better. Whether it's content creation, research, design, automation, or campaign execution, we want someone who's excited to use technology to work smarter.

Requirements

  • You have hands-on B2B marketing experience and can show us work you've actually created and launched.
  • You're a strong writer who can take complicated ideas and make them simple and interesting.
  • You have a good eye for design and can create professional, polished marketing materials.
  • You've managed campaigns, projects, events, or outside vendors from beginning to end.
  • You're comfortable using AI and modern marketing tools to get more done.
  • You pay attention to the numbers and want to understand whether your work is making a difference.
  • You're organized enough to juggle multiple projects without letting things fall through the cracks.
  • You enjoy collaborating, receiving feedback, and making good ideas even better.

Preferred

  • Experience in automotive, F&I, insurance, or channel marketing is a plus, but it's not required.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$60K/yr – $73K/yr

Taken straight from the job posting.

The middle of this range ($66K) is 35% below the median base salary for Marketing Lead roles in the United States ($102K).

Marketing Lead median pay in the United States

$102K/yr

Most earn $89K to $124K. Based on 40 salaries, including bonus and equity.

See all 1st Secured Administrators salaries

Marketing Team

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Marketing Lead

1st Secured Administrators · Salt Lake City, UT · On-site