Director of Marketing

Chicago, IL (Remote)

$100K/yr – $120K/yrDirector/Executive10+ years expFull time

Posted 22 hrs ago

Job Summary

Own and lead the full marketing function, delivering the annual lead plan, multi-channel spend strategy, and a rigorous testing and analytics regime to drive growth and lead quality.

Oversee a multi-million dollar annual budget across paid, organic, email, events, and partnerships
Align cross-functional teams around lead quality, funnel metrics, and AI-enabled scaling

Job Description

Responsibilities

Deliver the annual lead plan (typically 20–30% growth year over year) and our lead-quality targets
Report to leadership monthly on leads by channel, CAC, lead quality, with analysis, budget implications, and recommendations
Build and run a testing roadmap across channels, focused on hypotheses and incremental lift
Manage about $1M in variable and $1M in fixed annual marketing spend (excluding staff)
Shift budget between channels within the approved plan, based on performance
Recommend annual budget and lead-spend levels; spend outside the approved budget needs approval
Paid search and paid social: Oversee specialist who leads bidding and day-to-day management of Google, Microsoft, and Facebook. You own strategy and lead landing page testing.
Organic, SEO and AEO: set direction and hold our agency accountable for results
Referrals and brand advocacy: oversee program design, plus how performance is defined and tracked
Email, events, partnerships: own strategy and performance; your Email/Events lead runs execution

Requirements

10+ years of experience in marketing. 5+ years leading a marketing team: setting goals, managing people, and holding them accountable
Experience in B2C, high-ticket professional services (education, healthcare, financial or legal services, or similar)
Deep expertise in paid acquisition: PPC and affiliate or lead-provider programs
A record of managing a multi-channel budget and moving spend based on performance
A metrics-driven, testing mindset: you form hypotheses, run tests, and act on what you learn
Strong hands-on reporting skills
Comfort working directly in WordPress and Elementor
Expert daily use of Claude or similar AI tools for analysis, research, and planning
Experience managing agencies and outside partners against clear performance goals
Strong grasp of customer needs and messaging, and enjoyment of talking with customers directly

Preferred

Experience building AI agents or automated workflows
Strong interest in AEO (answer engine optimization)
Background in a growth-stage company

Benefits

Health, dental, life insurance, unlimited PTO, 401K (no match)

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($110K) is 8% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$121K/yr

Most earn $92K to $155K. Based on 294 salaries, including bonus and equity.

See all Marketing Director salaries See more General Marketing jobs

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