Responsibilities

• Planning, creation, and implementation of all marketing and promotional campaigns for Fresno State Athletics.
• Leading all marketing and fan engagement efforts for assigned sports while serving in a support capacity for football and men’s basketball.
• Assisting in the management of the department’s primary social media platforms and digital media branding and marketing efforts.
• Creating and executing campus and student marketing efforts, and developing and executing general promotional and fan engagement efforts with an emphasis on growing the fan base and revenue generation.
• Conceptualizing and developing creative and consistent promotional initiatives that educate, inspire, and engage external audiences.
• Promoting single-game, group ticket, and season ticket sales campaigns for ticketed sports programs.
• Serving as the lead marketing liaison for assigned sports.

Requirements

• Bachelor’s degree in Marketing, Sports Management, or related field.
• Recent experience in athletics marketing/promotions.
• Demonstrated skillset in social media marketing and branding strategies.
• Competent in all current social media platforms (i.e. Facebook, Twitter, Instagram, Tik Tok, etc.).
• Demonstrated successful experience conducting season, group, and single game ticket sales campaigns.
• Competent in the use of Photoshop, Sound Director, PC and Microsoft Office Applications software including word processing, spreadsheets, databases, and web page development.
• Knowledge of: Title IX regulations.
• NCAA rules, compliance, and regulations.
• Strong oral, written communication, and creativity skills.
• Ability to: Establish and maintain effective working relationships with faculty, staff, business partners, and the general public.

Benefits

• comprehensive benefit package that includes medical, dental and vision plans, participation in the California Public Employees Retirement System (CalPERS), and sick and vacation time.