Responsibilities

• Support marketing strategy and campaign planning for both existing products and new product launches.
• Develop product positioning, key messaging, campaign concepts, and promotional ideas.
• Translate marketing objectives into clear creative briefs for the graphic designer.
• Provide direction on campaign messaging, layout needs, product priorities, and deliverables.
• Review marketing materials to ensure brand consistency, messaging accuracy, and product information accuracy.
• Manage the brand's social media content calendar across platforms such as Instagram, TikTok, and other relevant channels.
• Develop content concepts for product education, brand storytelling, promotions, events, customer testimonials, and lifestyle content.
• Coordinate creative assets with the graphic designer and other content partners.
• Assist with short-form video planning, content production, and basic editing when needed.
• Monitor wellness, fitness, supplement, and social media trends to identify relevant content opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business, Media, or a related field.
• 1–2 years of relevant marketing, e-commerce, brand, or digital marketing experience preferred.
• Strong copywriting and content development skills.
• Good understanding of branding, social media, and e-commerce.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines.
• Comfortable working cross-functional and communicating with designers, vendors, and internal teams.
• Strong problem-solving skills and ability to learn new platforms quickly.

Preferred

• Social media management
• TikTok Shop
• Google Analytics
• Google Ads
• Meta Ads
• Amazon Seller Central
• Shopify
• Klaviyo
• SEO
• Health, wellness, fitness, dietary supplements, or consumer packaged goods