Responsibilities

• Lead the Marketing Department by providing strategic direction, priorities, and day-to-day leadership across marketing, communications, social media, and public relations.
• Develop, implement, and monitor short- and long-term marketing, communications, and public relations strategies that support Village Health Clubs & Spas’ brand, membership growth, customer engagement, and revenue objectives.
• Serve as a hands-on marketing leader who is willing to “roll up their sleeves” and work alongside the team to develop, implement, and improve processes that drive business results.
• Partner closely with the Membership Department and other revenue-generating department heads to develop marketing strategies and programs that attract qualified prospects, support sales efforts, increase member engagement, and drive retention.
• Identify and target key prospect populations through integrated direct-response marketing campaigns, including email, direct mail, social media, digital advertising, and other channels, with a strong focus on measurable ROI and qualified lead generation.
• Develop and execute strategies that attract, engage, and retain members by clearly communicating the unique value proposition of Village Health Clubs & Spas and strengthening the overall member experience.
• Leverage customer feedback and survey data, including Medallia, to identify opportunities and develop actionable marketing initiatives that increase customer engagement, satisfaction, and loyalty.
• Monitor marketplace dynamics, consumer behavior, competitive activity, and industry trends to identify opportunities and adjust marketing strategies accordingly.
• Use data, analytics, CRM insights, and business intelligence to evaluate marketing performance, identify opportunities, solve business challenges, and inform strategic decision-making.
• Establish advertising strategies and oversee media purchasing, digital advertising, online partnerships, website strategy, and other paid and owned media initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; advanced degree preferred.
• 8+ years of progressive marketing experience, with demonstrated success leading integrated marketing strategies and campaigns.
• 3+ years of experience leading, managing, and developing a marketing team, with responsibility for setting priorities, managing performance, and achieving departmental goals.
• Demonstrated experience developing and executing marketing strategies that directly support revenue generation, customer acquisition, membership growth, and retention.
• Proven experience in demand generation, direct-response marketing, lead generation, CRM strategy, digital marketing, social media, email marketing, and marketing automation.
• Strong understanding of the customer journey and ability to develop strategies that move prospects through the marketing and sales funnel.
• Strong analytical and financial skills, including the ability to evaluate campaign performance, develop business cases, build ROI models, manage budgets, and make data-driven investment decisions.
• Demonstrated knowledge of brand strategy, marketing communications, advertising, public relations, media relations, and reputation management.
• Experience managing external agencies, creative partners, public relations firms, freelancers, vendors, and other marketing resources.
• Strong knowledge of digital marketing channels, including paid and organic social media, search, email, websites, digital advertising, online partnerships, and emerging marketing technologies.

Preferred

• Advanced degree preferred.
• Experience in the health, fitness, hospitality, luxury, lifestyle, membership-based, or other consumer-focused industries preferred.