Responsibilities

• Develop and execute comprehensive marketing strategies that align with organizational goals, emphasizing digital channels, social media marketing, and paid advertising campaigns.
• Oversee the creation and management of content across multiple platforms, including website management using WordPress and content creation tools.
• Lead the planning and implementation of paid advertising campaigns utilizing Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to maximize reach and ROI.
• Utilize SEO tools, keyword research, and SEM techniques to improve search engine rankings and increase organic traffic through effective SEO strategies.
• Manage web analytics reporting using Google Analytics, Google Tag Manager, and other analytics tools to monitor campaign performance, analyze data trends, and optimize marketing efforts.
• Coordinate with creative teams to produce engaging graphic designs using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media content, and website assets.
• Implement marketing automation systems to streamline campaign setup, email marketing initiatives, lead nurturing workflows, and customer engagement strategies.
• Conduct conversion optimization by analyzing user behavior data to enhance website usability and increase conversion rates across e-commerce platforms.
• Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, ensuring targeted audience engagement through paid social media advertising campaigns.
• Collaborate with sales teams on B2B marketing initiatives to generate leads and strengthen client relationships through tailored content management systems and digital campaigns.

Requirements

• Proven experience in digital marketing leadership roles with a strong focus on performance marketing and campaign management.
• Technical proficiency in SEO tools, Google Ads (Google AdWords), Google Analytics, Google Tag Manager, SEM strategies, paid advertising campaign management, and web analytics reporting.
• Hands-on experience with website management platforms such as WordPress and content management systems (CMS).
• Advanced skills in Adobe Photoshop and Adobe Creative Suite for graphic design purposes; familiarity with HTML, CSS, JavaScript, SQL is highly desirable.
• Strong copywriting skills for content creation that resonates with diverse audiences across multiple channels.
• Expertise in social media management including social media advertising campaigns on Facebook Advertising and other platforms.
• Knowledge of e-commerce platforms combined with experience in digital campaign setup for online sales growth.
• Ability to analyze complex data sets using analytics tools to inform strategic decisions; experience with marketing automation tools is preferred.
• Excellent project management skills with the ability to coordinate cross-functional teams effectively.

Preferred

• familiarity with HTML, CSS, JavaScript, SQL is highly desirable.
• experience with marketing automation tools is preferred.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Parental leave
• Retirement plan
• Tuition reimbursement