Marketing Director

Greenfield, WI (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 weeks ago

Job Summary

Own and execute the community-based sales strategy by building relationships with referral sources, leading local marketing initiatives, and driving occupancy through targeted events and partnerships.

  • Develop and maintain referral networks
  • Lead community marketing and strategic planning
  • Monitor trends and satisfaction to improve occupancy

Job Description

Responsibilities

  • Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
  • Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
  • Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
  • Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
  • Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
  • Monitor trends and conversion ratios.
  • Maintain a database of medical contacts/community resources along with knowledge of industry trends and regulatory issues; communicate this information with other staff members.
  • Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
  • Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
  • Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.

Requirements

  • Direct sales experience with demonstrated results.
  • Experience in a retirement, nursing home, or assisted living industry preferred.
  • Organized team player with the ability to multi-task in a team environment.
  • Proven skills to work independently. Be self-motivated and goal-directed.
  • Excellent interpersonal skills.
  • Excellent written communication skills.
  • Excellent listening skills with ability to match resource to need.
  • Must be capable of maintaining regular, reliable attendance.
  • Computer literacy.
  • Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.

Benefits

  • Perks and Benefits*: * Earn up to 1% wage increase every quarter * 401K Retirement Plan with Safe Harbor matching contribution * Length of Service Bonus Program of up to $5,000 * Employee Referral Bonus of up to $1,000 * Access to earned wages prior to payday * Generous PTO Plan * Career Development * An employee engaged scheduling system * Affordable Medical, Dental, Vision, Supplemental Benefits * Sinceri Senior Living Discount Marketplace * WalkingSpree rewards for healthy habits Oh, and did we mention an amazing Team Environment? *Some benefits may vary depending on position and employment status
Sinceri Senior Living logo

Sinceri Senior Living

With services including independent living, assisted living, and even specialized memory care, our community care teams manage all levels of care, allowing our residents to age in place. Our approach of honoring aging provides our resident families with peace of mind and instills confidence in trusting us with their loved ones’ care.

Founded in 1986
Vancouver, Washington, USA
494 employees

Traffic Signals

Monthly Visitors
106.4K
Monthly Google Ads Budget
$195K
Traffic Source Mix
Search
57.2%
Direct
34%
Referral
6.3%
Social
0.8%
Paid
1.6%

Headcount Trend

Current headcount: ~494

Recent News

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Marketing Director

Sinceri Senior Living · Greenfield, WI · Unknown