Responsibilities

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
• Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
• Drive conversion rate optimization across the full funnel, from ad click to purchase
• Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead the site experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals
• Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions

Requirements

• Minimum 5+ years of experience in performance marketing, digital media, or growth
• Deep hands-on expertise across on Paid Search and Paid Social
• Fluency in performance marketing fundamentals — LTV:CAC efficiency, attribution — and the ability to apply them in day-to-day execution
• Must be able to work EST hours
• Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
• Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
• Experience with CRO, landing page and funnel optimization
• Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
• Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States