Responsibilities

• Own marketing strategy across content, digital acquisition, SEO, paid, and conversion
• Proactively ideate - propose what to do, how to test it, how much to allocate, and how to measure it
• Report on results and track trends
• Define and control the brand voice and taste across everything the firm produces (B-roll for videos, toning down AI-drafted content)
• Work closely with the founder - check in, get input, then execute alongside the existing marketing person who handles implementation
• Build a coherent marketing engine that can scale across multiple offices (DC, Arizona, likely Florida) as the firm acquires other law firms
• Serve both B2C and B2B audiences
• 3-4 hours of overlap with the team is expected.

Requirements

• Senior growth marketing experience (roughly 5-7+ years)
• Strategic thinker who can ideate, propose plans, and measure results - not just execute
• Hands-on operator who wants to build, not just direct from above
• Strong brand and taste sensibility - able to shape a premium, clean, Apple-like feel without being stuffy
• Data-driven - able to measure and report on marketing performance
• Able to market to both B2C and B2B audiences

Preferred

• Design or artistic background (helps with brand taste)
• Affinity for premium or hospitality-style brands (hotels, Apple, high-end makeup brands) - someone inspired by creating a great guest-like experience