Responsibilities

• Grow Civic Shout’s B2B business
• Run retargeting and paid-media air cover across Meta and LinkedIn for targeted and existing partners
• Build and refresh creative for high-value prospects
• Manage the marketing calendar
• Turn case studies, Civic Shout Newsletter posts and newsworthy moments into marketing assets
• Test messaging, offers, creative, and landing pages
• Coordinate closely with outbound and sales
• Watch performance and tell us what is and isn’t resonating and why
• Grow our activist audience
• Own our petition-based acquisition campaigns on Meta (i.e. help us acquire subscribers for our own newsletter network)

Requirements

• You have strong B2B growth marketing experience
• You are very strong with Meta Ads and understand audiences, retargeting, creative testing, conversion tracking, and optimization
• You stay current with what’s happening in the world of Meta ads
• You understand what makes paid creative work and can develop strong ad concepts
• You have strong instincts for messaging, offers, and persuasive short-form copy
• You know how to turn customer proof, content, and raw ideas into campaigns
• You’re analytical and comfortable using performance data to decide what to change, stop, or scale
• You move quickly and are comfortable owning execution
• You’re passionate about helping progressive causes do good

Benefits

• Opportunity to grow into a full-time role with benefits as we scale