Director of Marketing Insights, Analytics & Strategy

Aspen, CO (Remote)

$105K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 8 hrs ago

Job Summary

Own the analytics and insights program across four Aspen One brands, translating data into actionable recommendations for senior leadership and guiding multi-year planning and investments.

Leads end-to-end marketing performance analysis and KPI framework
Partners with Finance and Data/Engineering to inform budget and long-range strategy

Job Description

Responsibilities

Lead end-to-end marketing performance analysis & insights strategy across campaigns, channels, and initiatives for all four Aspen One brands.
Architect, define, own and standardize the analytics and insights framework, KPI structure and success metrics across marketing efforts, aligned to the COE's Expand/Grow/Elevate strategic pillars — establishing it as the common measurement language across Marketing, Finance, Analytics, and Digital.
Translate complex data into clear insights and strategic recommendations for senior stakeholders, including business-unit and executive leadership.
Communicate insights and related strategy recommendations to executive leadership on a regular basis.
Partner with Data & Digital Engineering teams to develop, evolve, and inform models suited to long consideration cycles, seasonality, and cross-brand guest journeys.
Regularly identify opportunities and make recommendations to optimize marketing spend, targeting, and channel mix across paid media, lifecycle/CRM, loyalty, and on-property digital experiences.
Support the COE's first-party data and unified guest identity initiatives by ensuring measurement frameworks connect cleanly to guest-level data.
Lead the translation of the marketing insights and KPI framework into quarterly, annual, and multi-year (long-range) business planning, building the growth strategy and portfolio-wide roadmaps that guide where the business invests next.
Build and own strategic planning model — connecting performance trends, spend levels, and conversion assumptions to projected business outcomes — to quantify the gap to target and the investment required to close it.
Example: The scale of investment and tactics needed across all BU’s to compete with Vail’s strategic pivot from expansion strategy to loyalty strategy.

Requirements

Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree
7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field — including experience translating insights into long-range business planning and strategy, and people or matrixed team leadership

Benefits

Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks

Aspen One

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com.

Aspen, Colorado, USA

119 employees (34 in marketing)

aspen.com