VP of Casino Marketing Analytics

Las Vegas, NV (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and lead the VIP Analytics function for Casino Marketing, delivering benchmarking, profitability decision support, and host optimization, while building and coaching the analytics team across strategic initiatives and performance reporting.

VIP host benchmarking and profitability analysis
Team development and cross-functional collaboration

Job Description

Responsibilities

Lead Casino Marketing (VIP) Analytics function that performs VIP host performance benchmarking analyses, decision support around VIP customer profitability, host book optimization modeling and VIP strategic initiatives support
The team’s role is to be the source of truth on current VIP vertical performance and to identify and provide recommendations to improve future performance
Manage VIP host performance process including setting targets and ensuring reporting and data is accurate to enable timely host bonus payments
Support monthly VIP profitability review process to optimize VIP reinvestment decisions
Lead recurring VIP host optimization modeling exercises to ensure sales and service tasks are balanced and appropriately prioritized
Support Casino Marketing strategic initiatives through objective performance measurement and reporting
Discover insights and share innovative opportunities to improve Casino Marketing performance through technology
Lead ad hoc analyses supporting Casino Marketing vertical
Mentor and train team on analytical and modeling methods
Recruit and maintain a capable, highly engaged, and low turnover analytical team

Requirements

Bachelor's Degree required
SQL proficiency (ability to interact with data in large databases through direct SQL syntax)
MS Office Product proficiency (ability to manage data/reports in Excel, Word, PowerPoint)
Ability to quickly understand business problems and deliver creative, analytics-based solutions
Effective leadership skills demonstrating empathy and building trust with team and stakeholders
Effective management skills demonstrating ability to manage and prioritize team work loads
Ability to communicate complex concepts to non-technical audiences through data visualization and narratives (Tableau experience preferred)

Preferred

Master's Degree strongly preferred
10+ years combined analysis, statistics, VIP marketing and casino gaming experience preferred
3+ years leading analytical teams preferred
Tableau experience preferred

Caesars Entertainment

Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? 21+ to gamble. Gambling Problem? Call 1-800-522-4700 or text 800GAM. For more information, please visit. www.caesars.com/corporate.Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

Founded in 1992

Las Vegas, Nevada, USA

18K employees (1,734 in marketing)

www.caesars.com/corporate