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Safewaze

Marketing Director

Concord, NC (On-site)

$110K/yr – $115K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

Job Summary

Own the go-to-market strategy and multi‑channel execution for Safewaze, guiding budget planning, tool adoption, and campaigns while developing the marketing team across sales, product, distributors and end users.

  • Lead GTM strategy and annual budget planning
  • Identify tools and campaigns to engage products and emerging markets
  • Mentor marketing team and drive cross-functional collaboration

Job Description

Responsibilities

  • Lead go-to-market planning from developing strategy to overseeing execution
  • Help develop annual budget and departmental strategy across multi-channel B2B platforms
  • Proactively identify additional tools to support all levels of the sales channel
  • Initiate campaigns to drive engagement with specified products and emerging markets
  • Monitor competitive landscape and market trends to inform strategy
  • Set creative direction and review key deliverables for strategic alignment
  • Develop trade show strategy, presence and product storytelling
  • Lead evolution of established programs for distributor merchandising and sales swag
  • Mentor and develop marketing team members, with an opportunity to lead direct reports
  • Collaborate with all teams including sales, product, distributors and end user

Requirements

  • Bachelor's degree in marketing or related discipline required
  • 8+ years of relevant work experience with minimum 2 years in leadership position
  • Proven experience managing budgets, defining trade show presence and building effective go-to-market strategies
  • Experience marketing manufactured products through distribution channels
  • Background in construction, safety, industrial or technical B2B products preferred
  • Proactive, leadership mindset; able to find solutions and make decisions
  • Track record of driving growth through established KPIs and data analytics
  • Demonstrated ability to lead strategic direction of marketing collateral
  • Comfortable learning and utilizing a range of software and technology
  • Portfolio required with relevant project examples showcasing product launch

Benefits

  • Competitive Salary with comprehensive benefits that includes healthcare, 401k matching, vacation, company paid holidays, annual bonus plan based on company performance
  • Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement
Safewaze logo

Safewaze

4.1 Glassdoor

Since 1994, Safewaze has been on a mission to save lives and livelihoods. As fall protection’s most responsive partner, we provide quick and flexible solutions for fall arrest, rescue and confined space needs. With a 100,000 square foot facility in North Carolina and a growing, passionate team, we relentlessly pursue excellence to ensure workers are trained and protected by the best in modern fall protection. From anchors and harnesses to lifelines and lanyards, we deliver exactly what you need, exactly when you need it.

Founded in 1994
Concord, North Carolina, USA
82 employees (8 in marketing)
safewaze.com
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$110K/yr – $115K/yr

Taken straight from the job posting.

The middle of this range ($113K) is 6% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$121K/yr

Most earn $92K to $155K. Based on 294 salaries, including bonus and equity.

See all Marketing Director salariesSee more General Marketing jobs
See all Safewaze salaries

Marketing Team

Marketing Team Size
8 (10% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
76.3%
Direct
23.2%

Headcount Trend

Current headcount: ~82
Safewaze logo

Marketing Director

Safewaze · Concord, NC · On-site