Marketing Director

Responsibilities

• Develop and implement comprehensive marketing strategies to drive enrollment, brand awareness, and community engagement.
• Create, schedule, and manage high-quality content across social media, email campaigns, and studio communications.
• Capture, edit + manage all studio photo / video content across classes, events, and programs.
• Maintain and update studio website and oversee digital tools (LinkTree, Facebook Ads, Google Ads, etc…).
• Design and produce all branded marketing and studio materials, including email graphics, social media content, posters, flyers, signage, printed materials, digital assets, and promotional materials.
• Maintain consistent visual branding across all internal and external touchpoints, ensuring materials align with Premiere’s brand standards, campaigns, programs, and overall customer experience.
• Coordinate the preparation, ordering, and production of printed and physical marketing materials as needed.
• Capture, edit, organize, and manage all studio photography — including recital, programs, classes, and staff — and upload galleries for parent access and sales.
• Create and manage Premiere apparel, including concept design, ordering blanks/transfers, stocking the apparel room, coordinating production, and overseeing inventory, sales, distribution, and overall brand alignment.

Preferred

• Performance-Driven - Understands that marketing must produce measurable business results. Comfortable owning lead generation, monitoring conversion performance, and making decisions based on data rather than simply completing marketing tasks.
• Strategic + Hands-On - Able to develop the strategy and execute it. This person can move comfortably between analyzing advertising performance, planning a campaign, writing an email, reviewing a landing page, and creating a piece of content.
• Strong Paid Media Marketer - Has meaningful hands-on experience inside Meta Ads Manager and understands campaign structure, targeting, retargeting, creative testing, budget allocation, optimization, and performance analysis.
• Creative + Brand-Minded - Has strong visual judgment and understands how messaging, creative, photography, video, design, and customer experience work together to build a recognizable brand.
• Analytical - Comfortable evaluating marketing metrics, identifying patterns, diagnosing problems, and determining what should be tested or changed.
• Proactive + Resourceful - Does not need step-by-step direction to move work forward. Identifies problems, recommends solutions, improves systems, and takes ownership of outcomes.
• Organized - Able to manage multiple campaigns, deadlines, programs, locations, creative projects, and recurring marketing responsibilities without losing attention to detail.
• Collaborative - Works effectively across departments and understands how Marketing, Enrollment, Programs, and Operations must work together to create an exceptional customer journey.
• Growth-Oriented - Open to feedback, proactive in exploring new strategies, and committed to continuous improvement.
• Experience marketing an enrollment-based, multi-location, local-service, youth, education, fitness, or arts organization is strongly preferred.

Benefits

• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Work Location: In person