Marketing Director - Physician Liaison

New Jersey, USA (Hybrid)

$100K/yr – $250K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the referral growth engine for a regional medical practice, coordinating outreach to physicians, offices, and allied sources while tracking activity and keeping relationships across MRI, interventional pain, and vascular service lines healthy.

  • Referral source development: expand networks and opportunities with physicians, offices, and allied providers across central and northern NJ.
  • Relationship and events: manage feeder relationships through after-hours events, presentations, and ongoing contact.
  • Ops and measurement: monitor referral metrics, territory performance, and cross-team handoffs to ensure a smooth patient flow.

Job Description

Responsibilities

  • Develop and execute a strategic marketing plan to increase patient referrals from Physicians, Specialist Offices, Chiropractors, Physical Therapists, Acupuncturists, Law Firms, MRI facilities, etc.
  • Educate physicians and offices about our clinical offerings including Interventional Pain Management, Orthopedic and Vascular services.
  • Travel throughout Central and Northern NJ to visit and build relationships with the above mentioned.
  • Act as a primary point of contact for referring practices , ensuring a seamless and positive referral experience.
  • Identify new referral sources and opportunities for growth.
  • Organize and attend after-hours events, including dinner meetings and presentations, to foster relationships.
  • Track and report on marketing activities, referral metrics and territory performance.
  • Collaborate with internal teams to ensure seamless patient referrals and follow up processes.
  • Maintain accurate records of interactions with healthcare providers and law firms in the medical record system
  • Stay updated on the industry trends and changes in medical practices to effectively communicate relevant information to physicians.

Requirements

  • Proven experience in medical/pharmaceutical sales or prior MRI representative experience
  • Organized, able to multi-task and have excellent interpersonal skills
  • Strong communication skills and tech savvy with multiple programs including Microsoft Excel/Word, Social media platforms
  • Self-starter; can work independently and as part of a team and propose/execute a strategy to accomplish the goals of the practice
  • Willingness to travel throughout Central and Northern NJ to visit and build relationships

Preferred

  • Networking, relationship building
  • Attending and designing marketing events
  • High levels of interpersonal skills
  • Communication skills
  • Critical thinking/problem solving
  • Sales aptitude and a winning personality
  • Stamina and determination
  • Independent and self-starter attitude
  • Ability to work both independently and in a team

Benefits

  • Bonus based on performance
  • Flexible schedule
  • Competitive salary

Airport Plaza Spine & Wellness

AIRPORT PLAZA SPINE & WELLNESS LLC is a medical practice company based out of 1354 STATE ROUTE 36, Hazlet, New Jersey, United States.

Hazlet, New Jersey, USA
4 employees

Headcount Trend

Current headcount: ~4