Responsibilities

• Execute the digital marketing strategy set by the Digital Marketing Manager
• Join exploratory calls with customers to uncover product details and value propositions, then turn those insights into engaging content that drives action
• Create white papers, brochures, social media content, email marketing campaigns, and other marketing materials
• Develop clear, creative, and concise value-proposition-driven content
• Support all digital marketing channels (website, blogs, email, and social media) to drive engagement, maintain brand consistency, and improve conversion rates
• Manage campaign reporting and performance tracking
• Review, edit, and proofread all assigned projects for accuracy and quality

Requirements

• Fluent in English (verbal and written)
• Bachelor’s degree (BS or BA) or higher from a four-year college or university
• 0.5+ years of working knowledge of digital marketing channels, including website, email, and social media
• Experience supporting LinkedIn and other social platforms
• Ability to work aligned with U.S. Central Time Zone standard business hours (8:00 a.m. – 5:00 p.m. CT)
• Familiarity with web, email, and social media analytics, including compiling and analyzing performance data
• Basic understanding of lead generation and its role in the sales pipeline
• Understanding of content development processes from strategy through production, including basic HTML/CSS/JS skills for websites, email, and social platforms
• Process-driven approach that keeps projects on track, seeks necessary information/approvals/resources, and meets timelines and content requirements
• Comfortable communicating with executives, sales representatives, vendors, and customers

Benefits

• Fully remote work environment
• Unlimited PTO (we believe in work/life balance)
• Health benefits