Responsibilities

• Brand Vision and Strategy
• Own the Roark brand strategy: positioning, seasonal narrative, franchise focus, category priorities, and the consumer targets behind them. Translate strategy into a marketing plan the team and the business can execute.
• Set the annual and seasonal marketing plan against the commercial plan. Know the number each channel carries and build marketing behind it.
• Own the brand book and brand guidelines. Approve how Roark is expressed in every market, by every internal team, and by every external partner.
• Bring consumer, category and competitive insight into product and merchandising conversations early enough to influence the line.
• Evaluate opportunities against long term brand equity while managing near term revenue. gains
• GTM Leadership
• Own marketing's seat in the 18-month GTM process. Represent marketing at every gate from line planning and adoption through sell in and consumer launch.
• Set and hold the seasonal GTM calendar. Approve the critical path, arbitrate conflicts between channels, and make the call when a date moves.
• Write and approve the seasonal go to market brief that creative, copy, ECOM, retail and sales all execute from.

Requirements

• Bachelor’s degree in marketing or related discipline or equivalent experience.
• Minimum of 8 years in brand marketing at a consumer brand in apparel, Outdoor, Surf or premium lifestyle, with real time at both the strategic and the executional level.
• Proven people leadership. You have built and led a marketing team, including creative talent, and you have managed contract and agency resources.
• Demonstrated ownership of a GTM process at brand scale. You have set a seasonal calendar and held an organization to it.
• Global Brand strategy experience: positioning, narrative, guidelines, and the discipline to keep a brand consistent across channels and markets.
• Creative and content production leadership. You have directed campaign photo and film production and taken brand assets through to delivery across every channel.
• Media, social and PR fluency: earned media strategy, press relationships, social and influencer programs, and athlete or ambassador programs.
• Command of both sides of distribution. DTC (ECOM and owned retail) and Wholesale (prebook and at once, sell in versus sell thru, Core specialty, Majors, co-op, retailer asset requirements).
• Budget ownership at the department level: build, allocate, defend, reconcile.
• Excellent communication. You present clearly to a founder, CEO, brief clearly to a designer, and align peers who do not report to you.

Preferred

• International, UK and EU, AUS market experience, and experience supporting international distribution partners.
• Experience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently.
• Experience building or rebuilding a GTM process from a low base.
• Trade show and sales meeting production leadership.
• Experience managing an athlete or ambassador roster.

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of Roark