Marketing Director
CRI Genetics
USA (Remote)
$100K/yr - $150K/yrIn-houseFull-timeDirector/executive5+ years exp.
2 hrs ago
Marketing Director
Chicago, IL (Hybrid)
$80K/yr – $85K/yrSenior Level3+ years expFull time
Posted 1 day ago
Job Summary
Owns end-to-end marketing for multiple brands, from strategy and planning to content, social, paid, and performance reporting, with a focus on restaurant and hotel experiences.
- Leads annual and quarterly plans and budget alignment to revenue
- Manages content calendars, social, email/SMS campaigns, and influencer partnerships
Job Description
Responsibilities
- Plan and own the numbers
- Build annual and quarterly marketing plans, budgets, and brand calendars with ownership of results, aligned to revenue goals set with leadership
- Run a weekly marketing meeting with each restaurant and track a shared task and content calendar
- Report monthly on KPIs (covers and reservations driven, email and SMS growth, social reach and engagement, website conversion, private dining and event leads, review ratings) with clear takeaways and next steps
- Social and content
- Set platform goals and produce monthly content calendars for each brand
- Create and publish photo, video, and short-form content for Instagram, TikTok, Facebook, and Yelp
- Respond promptly to guest comments, DMs, and reviews, and flag operational feedback to GMs
- Plan and manage paid social boosts and small paid campaigns, tied to specific business goals
- Identify and manage influencer, press, and creator partnerships and track what they deliver
Requirements
- 3+ years of marketing experience , ideally in restaurants, hospitality, or consumer brands, with experience supporting more than one brand or location
- A portfolio of work you've personally created: social content, campaigns, emails, or shoots
- Hands-on experience with Instagram, TikTok, Meta Ads Manager, and Yelp/Google business tools
- Experience with an email/SMS platform (Klaviyo, Mailchimp, or similar) and a website CMS (Squarespace, WordPress, BentoBox, or similar)
- Comfort with data: you can read a report, explain what it means, and change course
- Strong writing, organization, and follow-through, and the ability to juggle several brands at once
- Basic photo and video skills (a plus), and a real interest in food, Korean cuisine, and hospitality
- Flexibility to work some evenings, weekends, and holidays around events and key service periods
Benefits
- Paid time off, health/dental/vision, 401(k)
- Dining discounts across all ESD restaurants
- Real ownership and visibility: a direct line to the founder and partners
- Room to grow as ESD expands, including new Perilla locations and new concepts in development
- A creative, food-obsessed team working alongside award-winning chefs
PERILLA steakhouse
Chicago’s Premium Korean American Steakhouse
Salaries
Posted range
$80K/yr – $85K/yr
Taken straight from the job posting.
The middle of this range ($83K) is 31% below the median base salary for Marketing Director roles in the United States ($120K).
Marketing Director median pay in the United States
Most pay falls between $90K and $150K. Based on 325 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~9
News about PERILLA steakhouse
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
