Responsibilities

• Lead, coach, and hold accountable our 8-person social media team: hiring, onboarding, weekly one-on-ones, performance reviews, and corrective action
• Set weekly priorities, production schedules, and quality standards for all content
• Build clear role definitions and workflows so output scales without depending on any one person
• Run the editorial calendar across Instagram, TikTok, Facebook, YouTube, and emerging platforms for the NTPS surgeon brands and the Oceana med spa brand
• Coordinate on-site content capture with surgeons, injectors, and patients across all locations
• Approve all content before publication for brand standards, medical accuracy, and compliance
• Manage creator, influencer, and agency relationships as directed by the CMO
• Execute promotions, launches, and seasonal campaigns for surgical and med spa service lines
• Coordinate paid social, search, email/SMS, website, and reputation management with internal staff and outside vendors
• Plan and staff patient events, open houses, and community activations at individual locations

Requirements

• 5+ years of marketing experience, including 3+ years managing a team of five or more
• Hands-on command of social media operations, content production, and paid social at a multi-location consumer brand
• Demonstrated use of data to manage performance, including CRM, attribution, and lead-to-conversion reporting
• Experience managing budgets and outside vendors or agencies
• Bachelor's degree in marketing, communications, business, or a related field
• Live in, or willing to relocate to, the DFW area; reliable transportation and a valid driver's license

Preferred

• Experience in plastic surgery, medical aesthetics, med spa, dermatology, or another luxury or high-consideration healthcare brand
• Working knowledge of HIPAA and medical advertising rules
• Experience with patient CRM and practice platforms, Meta Ads Manager, Google Ads, and social scheduling and analytics tools
• Familiarity with AI-assisted content production and AI search visibility

Benefits

• Health insurance, paid time off, and 401(k)
• Employee discounts on aesthetic treatments and services