Marketing Director for Home Health

Las Vegas, NV (On-site)

$20/hr – $30/hrDirector/ExecutiveContract

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive multi-channel marketing initiatives for the home health care sector, build strategic partnerships with healthcare providers, and lead a marketing team to meet growth targets.

Own strategy and campaign execution across digital, social, and events
Develop and nurture provider referrals and partnerships
Lead a cross-functional marketing team toward measurable growth

Job Description

Responsibilities

Develop comprehensive marketing strategies tailored to the home health care sector, focusing on increasing service awareness and patient acquisition.
Lead the creation and execution of targeted campaigns across multiple channels, including digital advertising, social media, direct outreach, and community events.
Manage and nurture relationships with healthcare providers, community organizations, and other stakeholders to foster partnerships and referral networks.
Oversee market research efforts to identify emerging trends, competitive positioning, and customer needs within the home health industry.
Coordinate product demos and educational sessions for healthcare professionals and potential clients to showcase service offerings effectively.
Utilize CRM systems to analyze customer data, track campaign performance, and optimize outreach strategies for maximum impact.
Lead a team of marketing professionals, providing mentorship, setting goals, and ensuring high performance in meeting or exceeding sales targets.

Requirements

Strong negotiation skills with the ability to close deals effectively while maintaining positive client relationships.
Extensive account management experience within healthcare or related industries.
Proven success in B2B (business-to-business) sales environments, especially in medical or scientific equipment sectors.
Expertise in conducting product demos and technical sales presentations tailored to healthcare professionals.
Demonstrated leadership capabilities with experience managing cross-functional teams in a fast-paced environment.
Proficiency in Microsoft Office Suite (Word, PowerPoint) and CRM systems for data analysis and client management.
Outside sales experience with a focus on territory management and expanding market presence.
Excellent customer service skills combined with strong communication abilities for effective client communication and negotiation.
Background in pharmaceutical or medical device sales with an understanding of scientific/medical equipment technical specifications.
Experience in enterprise selling strategies aimed at large healthcare organizations or networks.