Marketing Director, Healthcare Providers

Responsibilities

• Campaign Strategy & Ownership - Campaign ownership end to end - set objectives, define target audience, own budget and establish the success metrics for every campaign, then hold the work to those metrics through completion.
• Integrated, multi-channel execution - develop and run marketing campaigns that drive awareness, engagement and demand across provider audiences, blending broad digital tactics, SEM/SEO, demand gen and ABM into a single coherent plan rather than disconnected tactics.
• Audience strategy - build strategic segmentation and targeting approaches, grounded in a real understanding of key provider audiences, so every message reaches the right buyer with the right relevance.
• Creative concepting - be comfortable in the room developing the creative idea, not just the media plan - concepting campaigns that break through in a crowded healthcare marketing landscape.
• Reach beyond the obvious - think outside the box to attract audiences that don't respond to standard B2B tactics, testing new channels and formats where the data says traditional approaches are underperforming.
• Demand Generation & Lifecycle - Full-funnel demand gen - own lead capture, nurture and delivery strategy, ensuring a clean handoff from marketing-generated interest to a sales-ready lead.
• Performance reporting - report regularly on marketing performance against the metrics you set, translating campaign data into clear read-outs for sales and executive stakeholders.
• ABM expertise - apply account-based marketing principles to prioritize and personalize outreach to high-value provider accounts alongside broader always-on and awareness programs.
• Sales Enablement & Cross-Functional Partnership - Sales enablement leadership - develop robust sales enablement plans, messaging frameworks and product collateral that give the provider sales team what they need to sell effectively.
• Face of marketing to sales and ops - serve as the primary marketing point of contact for provider sales and provider ops leadership, delivering regular updates and training and building genuine credibility with the field.

Requirements

• 7+ years of B2B or healthcare marketing experience, ideally in a provider-facing or health tech environment, including experience owning campaign strategy and budget.
• Direct people management experience, with the ability to lead, coach and develop a small team.
• Working knowledge of the healthcare provider landscape, practice operations and how provider organizations evaluate and buy.
• Demonstrated command of ABM strategy alongside broad-based digital marketing, SEM/SEO and demand generation tactics.
• A track record of crafting B2B messaging that resonates with clinical, operational and executive audiences and converts to pipeline.
• Comfort and credibility presenting to sales leadership on a regular, ongoing basis - this role is customer- and sales-facing, not just campaign-facing.
• Experience building GTM plans for product launches that address both prospect and existing customer audiences.
• Understanding of lead capture, nurture and delivery mechanics, and the ability to report clearly on what's working and what isn't.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce, Pardot, 6sense) and campaign performance tracking.

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Business or a related field.
• Comfort with ambiguity and speed - able to reprioritize quickly and turn around quick-turn requests without losing strategic footing.
• Strong creative instincts and comfort concepting campaigns, not just briefing them out.

Benefits

• We offer competitive compensation
• flexible time off to recharge
• hybrid work options
• mental and emotional wellness resources
• a 401K plan
• and more