Responsibilities

• Marketing Strategy & Leadership: Develop and lead Green Alpha's overall marketing strategy across the corporate brand and property portfolio.
• Establish annual and quarterly marketing priorities aligned with portfolio performance and company objectives.
• Lead, develop, and manage the marketing team, establishing clear responsibilities, standards, and performance expectations.
• Serve as the primary marketing partner to executive leadership and operations.
• Build scalable marketing processes and standards as Green Alpha continues to expand.
• Budget & Portfolio Strategy: Own marketing budgets and oversee allocation across corporate and property-level initiatives.
• Develop portfolio marketing strategies based on occupancy, leasing velocity, competitive positioning, property performance, and market conditions.
• Evaluate marketing spend and continuously reallocate resources toward the channels and properties where they can have the greatest impact.
• Establish consistent reporting and accountability around marketing investment and performance.
• Digital Marketing & Demand Generation: Oversee paid search, paid social, SEO, digital advertising, and lead-generation strategy.

Requirements

• 7+ years of marketing experience, preferably within multifamily, property management, real estate, hospitality, or another multi-location operating business.
• Demonstrated experience managing marketing budgets and performance-driven digital campaigns.
• Strong understanding of paid search paid social, SEO, ILS platforms, website strategy, and marketing analytics.
• Experience leading and developing marketing professionals.
• Strong analytical skills with the ability to connect marketing activity to operating performance.
• Excellent communication, organizational, and cross-functional leadership skills.
• Experience managing agencies, technology platforms, and external vendors preferred.