Marketing Director

Responsibilities

• Own the launch calendar, coordinate execution across email, paid, social, and the site, and make sure everything ships cohesively and on time. You\'re the project owner and the person everyone is accountable to on a launch.
• Own the strategy: set the send calendar, manage segmentation, review performance, and hold the agency accountable to KPIs that move the business.
• Manage agencies and freelancers including paid media, email, social content, mailers, and more. Clear briefs, fast turnarounds, and a high bar for what comes back. If something isn\'t working, you fix it.
• Shape campaign strategy seasonal moments, new product drops, subscription growth pushes and then own execution. You\'re not in Facebook Ads every day making tweaks, but you understand what\'s working, what isn\'t, and how to course-correct with guidance to the agencies. You can read the data and make a call.
• Coordinate campaigns for coffee subscription growth by working with the brand team on positioning, and driving execution across channels to convert and retain subscribers.

Requirements

• Own things. You take a project, figure out what it needs, and come back with something done.
• Managed multiple agencies or vendors simultaneously and know how to keep them all moving without losing quality.
• Understand performance marketing well enough to have an in-depth conversation with agency partners and leadership. You\'re not running the ads yourself, but you know what good looks like and what the data is telling you.
• Worked in a lean environment before. Wearing a lot of hats doesn\'t stress you out but you thrive in situations where you have greater ownership.
• Have consumer-tech or DTC brand experience. You understand how to market products people use in their daily lives.
• Strong writer and communicator. You can brief an agency, align a cross-functional team, and explain a campaign strategy without a deck.
• AI-fluent and can use tools to move faster and automate the mundane, not to replace your thinking.
• Based in the greater LA area and can come into our Westlake Village office periodically.

Preferred

• Experience at a consumer tech, lifestyle, or home goods brand
• Familiarity with Klaviyo, Shopify, or similar DTC martech tools
• Experience owning product launch calendars end to end
• Background working alongside or managing a brand or creative function