Marketing Director at BURLEBO | Austin, TX

BURLEBO

Marketing Director

Austin, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expSalaried Ft

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead BURLEBO’s marketing growth and brand-building effort, scaling the department and aligning strategy with product launches and campaigns.

Own the marketing organization, structure, and performance goals.
Must-have: 5+ years in marketing leadership and experience building a department.
Standout: Data-driven culture and cross-functional collaboration with product and creatives.

Job Description

Responsibilities

Build and lead BURLEBO’s marketing department, creating structure, systems, and processes that allow the brand to scale.
Develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, and retention.
Translate the brand vision set by the Head of Brand into measurable marketing initiatives.
Align marketing efforts with product launches, seasonal campaigns, and brand initiatives.
Recruit, hire, and manage key marketing roles.
Lead and mentor team members while building a high-performing, accountable marketing organization.
Establish clear roles, goals, and performance expectations for the marketing team.
Work cross-functionally with the Creative Director to ensure marketing initiatives are supported with strong creative execution.
Oversee the brand’s paid media strategy across digital platforms.
Manage relationships with external ad agencies and ensure performance aligns with company goals.

Requirements

5+ years of experience in marketing leadership, growth marketing, or brand marketing.
Experience building or scaling a marketing department.
Strong understanding of digital marketing, paid media strategy, partnerships, and retention marketing.
Experience working with marketing analytics and performance data to guide strategy.
Proven leadership ability managing teams and external agencies.
Strong communication skills and ability to align marketing strategy with brand leadership.

BURLEBO

BURLEBOTM is a men's lifestyle apparel brand that promotes adventure for the athlete, outdoors and family. As a Texas-based small business, we strive to produce premier clothing that goes with you wherever life takes you next.Find us online our at your favorite outdoor retailer.

Founded in 2015

Austin, Texas, USA

52 employees (11 in marketing)

www.burlebo.com