Responsibilities

• Lead and manage the marketing function
• Build and maintain collaborative, high performing engaged marketing team that provides value-added support to firm
• Provide guidance, coaching, and leadership to marketing team for ongoing career development and share positive feedback
• Hold regular marketing team meetings to build teaming and collaboration, share ideas, and provide information
• Create and leverage best practices throughout team and firm
• Align objectives and measure performance to demonstrate marketing’s contributions to the firm’s goals
• Reinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creation
• Develop/update and implement annual marketing planning tools, resources, and communications
• Travel to key offices as needed throughout the firm to foster relationships, teaming, and collaboration
• Oversee the development and execution of strategic marketing plans which incorporate market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tactics

Requirements

• Bachelor’s degree in marketing, communications, business, or related field
• Excellent interpersonal skills, strategic thinker, with superior judgment, and strong work ethic
• Excellent written and verbal communication skills; communicate effectively with all levels of staff from entry level to partners and work well in a highly collaborative team-focused environment
• Demonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital marketing
• Ability to manage and prioritize projects independently
• Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership
• Excellent people skills and ability to build relationships with leadership and team
• Strong organizational skills, keen attention to detail, and strong hands-on computer skills, including Microsoft Office Suite
• Effectively work to develop projects proactively, work under tight deadlines, and be resourceful in addressing challenges and solving problems
• Minimum of 12 years business-to-business marketing experience, preferably in a professional services environment

Benefits

• The pay rate ranges for this job position are listed below. Actual compensation is influenced by a variety of relevant factors including but not limited to applicant’s skills, prior experience, qualifications, degrees, professional certifications, work arrangements and geographic location. Baker Tilly offers a comprehensive compensation and benefits package to eligible employees.