Marketing Director

Responsibilities

• Own performance marketing. Set budgets and allocation across Google, Meta, affiliates, and other paid channels, with gross profit after variable costs as the measure of success.
• Build marketing for our trade program. B2B is a strategic focus. Use our channels, content, and lifecycle programs to attract and retain high-value interior designers, architects, and hospitality clients, and partner with our B2B sales team.
• Own the marketing budget and vendors. Manage the full marketing budget, plus vendor and partner contracts and renewals.
• Bring creative and performance together. Build campaigns where creative testing drives results, and work with our creative team to brief, test, and learn.
• Lead email, SMS, and lifecycle for both consumer and trade audiences, treating email as a performance channel as well as a content channel.
• Own promotions with merchandising, within agreed margin guardrails.
• Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
• Run affiliates end to end, from partner performance to editorial and publisher relationships.
• Build trusted measurement with finance and our data team, across channels and customer types.
• Own go-to-market and the marketing calendar. Turn quarterly brand and trend direction from our Chief Brand Officer into a clear plan for launches, campaigns, and seasonal moments, and lead it from planning through execution with merchandising, creative, and our trade team.

Requirements

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets.
• Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it.
• A strong partnership with finance. You've owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability.
• Real understanding of how creative drives performance today. You can brief, structure, and read creative tests.
• A strong eye for design and brand. You can tell a great product story from an average one.
• Comfort with data, including GA4 and BigQuery or similar tools.
• Experience managing and developing a small team and outside partners.
• A builder's mindset. You like bringing structure to a lean team, and you're happy to roll up your sleeves.

Preferred

• experience in home, furniture, or design-led retail
• email and SMS on Klaviyo
• organic social on Instagram and Pinterest

Benefits

• 401k Plan + Employer Matching
• Vision
• Dental
• PTO