Vice President of Marketing

Responsibilities

• Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives.
• Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing.
• Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings.
• Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education.
• Develop customer and audience journeys across e.Republic’s portfolio that improve engagement, conversion, cross-sell, retention, and participation.
• Partner closely with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system.
• Own e.Republic’s brand strategy, company and product positioning, messaging architecture, and brand governance.
• Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements.
• Lead the Design organization and establish a cohesive creative vision and brand expression across corporate, product, digital, event, sales, and customer experiences.
• Establish creative standards, priorities, workflows, and processes that balance strategic impact, quality, speed, and business needs.

Requirements

• 12+ years of progressive marketing leadership experience, including significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization.
• Demonstrated experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations.
• Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes.
• Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences.
• Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred.
• Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices.
• Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance.
• Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions.
• Strong strategic, financial, analytical, organizational, and talent-development skills.
• Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CCO, executive leadership, Sales, Product, and other company leaders.

Preferred

• Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred.
• Private Equity experience a plus.
• Experience with state and local government and education markets strongly preferred.
• Bachelor’s degree or equivalent professional experience; advanced degree a plus.