ALF Marketing Director

Responsibilities

• Uphold Olympus Living’s Values and Code of Conduct, ensuring compliance with Resident Rights and HIPAA regulations at all times.
• Serve as a positive representative of the community, maintaining a professional image and fostering strong relationships within the local area.
• Build and maintain partnerships with key community influencers, including healthcare providers, religious organizations, and senior service professionals.
• Develop and distribute promotional materials to generate inquiries and increase visibility.
• Represent the community at local events, support groups, and professional gatherings to enhance brand awareness and referral networks.
• Meet or exceed established performance metrics and occupancy goals.
• Lead the resident inquiry and admissions process, including conducting tours, assessing needs, qualifying candidates, and securing move-in commitments.
• Maintain consistent follow-up with prospective residents and families through various communication channels.
• Accurately manage and update the prospect database in accordance with community policies.
• Prepare and submit required reports, budgets, and documentation in a timely and accurate manner.

Requirements

• Degree in marketing, communications, human services, or a related field preferred.
• Valid state-issued driver’s license required.
• Must be able to travel locally for marketing events, outreach, and community engagement.
• Prior experience in senior living, healthcare marketing, hospitality, or long-term care insurance strongly preferred.
• Proven success in sales, outreach, or community engagement roles.
• Superior communication skills and a strong customer service orientation required.
• Ability to speak, read, and write in English.
• Strong interpersonal skills with the ability to build rapport with residents, families, and community partners.
• Ability to make independent decisions and remain calm in high-pressure or emergency situations.
• Professional appearance and demeanor; able to work harmoniously with others.