Marketing Demand Generation Specialist

Responsibilities

• Business Development and Nurture: Engage prospects through personalized outreach to generate qualified sales conversations and leads; Execute targeted outbound outreach for priority accounts and partner campaigns; Conduct personalized follow-up via email, phone, and social channels; Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub; Account-Based Marketing (ABM): Develop and execute targeted activities to engage priority accounts; Develop and maintain account intelligence for priority and target accounts, including business priorities, technology environment, key stakeholders, relationships, and engagement history; Identify key stakeholders, and decision-makers within target accounts; ensure information is in Sales Hub; Leverage account-specific messaging, outreach, and engagement strategies based on direction from Sales and Product Marketing; Execute direct marketing campaigns to targeted accounts through email, digital, social, and events; Coordinate multi-touch account engagement across Marketing, Sales, partners, and events; Monitor account engagement and intent signals and adjust outreach based on account activity; Campaign Execution: Execute campaigns and sales plays; Coordinate campaigns and sales play assets and timelines with Product Marketing; Build, launch, and maintain partner campaigns in Sales Hub; Build campaign audiences, lists, workflows, and follow-up sequences; Track campaign performance and continuously optimize; Event Lead Generation: Maximize lead generation activities at events to maximize engagement, generate qualified leads, and drive better event outcomes; Identify targets attending events and develop pre-event outreach campaigns to drive attendance; Actively engage prospects at events, rather than simply scanning badges, capturing meaningful qualification information and next steps; Execute structured post-event follow-up and outreach for initial meetings/conversations; Lead Management: Own intake, qualify, and track of inbound, partner, and marketing-generated leads; Manage leads in Marketing and Sales Hub to ensure timely follow-up and accurate reporting; Route qualified leads appropriately and maintain lead status hygiene following the lead process; Develop and manage nurture journeys for leads not yet sales-ready; Measurement: Measure lead activity; Track leads generated, engaged, qualified, meetings, opportunities, and pipeline; Measure event and campaign contribution to pipeline; Report on lead progression and conversion; Outcomes and desired results: Consistent generation of qualified leads, appointments, and pipeline opportunities; Increased engagement and relationship development within priority and target accounts; Effective execution of account-based marketing programs that support revenue growth objectives; Timely qualification, routing, follow-up, and nurturing of leads; Accurate activity information maintained within Sales and Marketing Hub; Well-developed account intelligence for priority accounts and target opportunities; Successful execution of campaigns, sales plays, and marketing initiatives; Increased return on investment from events through proactive engagement and structured follow-up; Clear metrics reporting for lead progression, conversion, campaign performance, and pipeline contribution; Strong alignment and collaboration across Marketing and Sales teams

Requirements

• Required:\n- Bachelor's degree in marketing, communications or related field\n- A minimum of three years of experience in demand generation/campaign execution, lead generation and lead management, marketing automation and CRM, marketing analytics or related experience

Preferred

• Preferred:\n- Strong written and verbal communication skills\n- Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint)\n- Strong organizational skills and attention to detail, with the ability to prioritize multiple initiatives, manage deadlines, and maintain accurate lead and account information\n- Experience working with CRM or marketing automation tools and Microsoft Dynamics\n- Comfortable engaging clients and prospects via email, phone, social channels, and in-person events\n- A team player with the ability to prioritize workload and meet deadlines