Responsibilities

• Driving program registrations and pipeline growth through integrated digital marketing campaigns across email, LinkedIn, and outbound channels
• Owning lifecycle marketing strategy within HubSpot, including segmentation, workflows, and lead progression across Cold Leads, Warm Leads, MQLs, SQLs and Members
• Developing and executing email marketing campaigns with a focus on engagement, conversion, and Buyer Lifecycle movement
• Managing LinkedIn organic and paid social efforts to increase awareness, reach new corporate M&A teams, and generate high-intent inbound traffic
• Supporting marketing efforts for M&A Conferences, M&A Forums, M&A Academy, and M&A Master Classes, ensuring strong alignment between campaigns and program participation
• Aligning marketing campaigns with brand guidelines and marketing language to ensure consistency, precision, and credibility across all communications
• Partnering closely with membership development to align messaging, outreach strategies, and campaign timing, ensuring coordinated efforts that drive pipeline and revenue
• Maintaining a high standard of execution with strong attention to detail across copy, segmentation, timing, and reporting
• Supporting email marketing efforts for All Access Membership Accounts to reinforce ongoing engagement, sustain participation across programs, and maintain continued access to the Institute
• Building and optimizing paid social and search campaigns with a focus on targeting accuracy, efficiency, and measurable contribution to registrations

Requirements

• 4–6 years of experience in digital marketing, demand generation, or marketing communications
• Bachelor’s degree in marketing, business, or a related field
• Deep expertise in HubSpot, including lifecycle stages, workflows, segmentation, and reporting.
• Strong experience in email marketing strategy and execution, with a focus on lifecycle marketing and conversion.
• Experience managing LinkedIn organic and paid campaigns.
• Experience supporting event or program marketing, with an understanding of how campaigns drive registrations and participation.
• Strong attention to detail, with the ability to ensure precision in across communications.
• Ability to align campaigns with brand guidelines and apply structured marketing language.
• Strategic mindset with a focus on driving revenue growth and improving conversion.
• Strong analytical capabilities to evaluate performance data and make informed adjustments.

Preferred

• Beneficial experience with cross-functional collaboration and hybrid event/program marketing
• Familiarity with CRM integrations and marketing technology stacks beyond HubSpot

Benefits

• Personal and professional growth in a unique and expanding industry
• Competitive salary
• Performance incentives
• Flexible time off (in addition to the U.S. bank holidays)
• BlueCross BlueShield health insurance + vision & dental
• Group Term Life/AD&D insurance
• Complimentary access to on-site fitness center
• Work From Home Fridays