Responsibilities

• Campaign Execution & Optimization - Execute marketing campaigns across digital and non-digital channels in alignment with strategic objectives
• Campaign Execution & Optimization - Monitor campaign performance on a weekly, monthly, and quarterly basis
• Campaign Execution & Optimization - Recommend and implement optimizations based on performance data and trends
• Campaign Execution & Optimization - Ensure marketing calendar activities are executed on time and aligned with priorities
• Analytics & Performance Tracking - Analyze campaign performance metrics including CTR, CPC, conversion rate, and engagement trends
• Analytics & Performance Tracking - Translate data into actionable insights and recommendations
• Analytics & Performance Tracking - Prepare and present performance reports and findings to the marketing team
• Vendor & Cross-Functional Coordination - Coordinate with advertising vendors to support campaign execution and performance
• Vendor & Cross-Functional Coordination - Maintain vendor communication, timelines, and deliverables
• Vendor & Cross-Functional Coordination - Partner with internal departments to ensure alignment and consistency across marketing initiatives

Requirements

• Bachelor's degree from an accredited institution (Marketing, Communications, Business, or related field preferred)
• Strong ability to interpret and report on marketing performance data
• Experience supporting campaigns with measurable outcomes (e.g., CTR, CPC, conversion rate, engagement growth)
• Proficiency in Excel, including pivot tables, data analysis, and reporting
• Experience working with marketing or analytics platforms
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and able to manage multiple projects

Preferred

• Experience with tools such as Google Analytics, Meta Ads, TikTok, SEMRush, WordPress, Mailchimp, or similar platforms
• Experience with social media analytics or content marketing tools (e.g., Sprout Social)
• Familiarity with CRM systems or marketing automation tools
• Strong critical thinking and problem-solving skills
• Experience in a fast-paced, performance-driven marketing environment

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Exciting university events
• Seasonal motivational health and wellness challenges
• Work/Life Balance initiatives
• Onsite wellness program
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)