Responsibilities

• Coordinate and execute photo and video content sessions across TMS programs and venues, including lessons, classrooms, ensembles, camps, recitals, Bop Stop performances, and special events, and edit content for use across social, email, web, and print.
• Design social graphics, email visuals, flyers, brochures, posters, event signage, digital ads, and supporting collateral for Center programs, Bop Stop events, fundraising appeals, and capital campaign activities using Canva and Adobe Creative Cloud.
• Create, schedule, and publish content across TMS's social media accounts (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, and emerging platforms) against the cultivation content calendar maintained by the Director.
• Monitor social media performance, respond to comments and messages within established guidelines, and flag noteworthy interactions.
• Build, test, and send TMS email communications, newsletters, program announcements, donor appeals, event invitations, and stewardship messages, and maintain segmented lists in coordination.
• Build, launch, and optimize paid digital campaigns across Meta Ads and Google Ads, managing audience targeting, creative, budget pacing, A/B testing, and reporting.
• Track performance across social, email, paid media, and web; compile regular reports with insights and recommendations for the Director and Advancement team.
• Perform routine website updates (event listings, program pages, news posts, photo refreshes) and review/edit copy across channels to maintain a consistent voice that advances cultivation.
• Apply TMS's visual brand identity consistently across all print and digital materials, and steward digital assets, templates, logos, and collateral in an organized library.
• Ensure all communications adhere to brand standards, accessibility best practices, and compliance requirements (e.g., CAN-SPAM, list hygiene) and enable segmented, data-informed marketing.

Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, digital media, graphic design, or a related field is preferred. Equivalent professional experience will be considered.
• Two (2) to three (3) years of hands-on experience in social media management, content creation, email marketing, or paid digital advertising is preferred; relevant internship or freelance experience qualifies.
• Must possess a valid driver’s license and means of personal transportation and the ability to travel to meetings, events, and production locations as needed.
• On-site required; ability to work evenings and weekends to capture content at performances, recitals, Bop Stop shows, fundraising events, and community engagement activities.
• Strong photography and videography skills, with the ability to capture high-quality content in real-world program settings (classrooms, lessons, performances, events). Comfort with the technical operation of cameras, microphones, and lighting equipment.
• Proficiency editing photos and videos using tools such as Adobe Photoshop, Lightroom, Premiere Pro, CapCut, or comparable software.
• Demonstrated experience managing organizational social media accounts (not just personal), including scheduling tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, or comparable).
• Working knowledge of Meta Ads Manager and Google Ads, with the ability to build, launch, and optimize campaigns under the strategic direction of the Director.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or comparable), including list segmentation, template building, and performance reporting.
• Strong design skills using Canva and Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Familiarity with website content management systems (e.g., WordPress, Squarespace, or comparable) and basic understanding of SEO principles.
• Solid writing and editing skills, with strong attention to grammar, voice, and brand consistency.
• Comfort with analytics tools, including native platform analytics, Google Analytics, and ad platform reporting.
• Familiarity with, or willingness to learn, CRM and registration systems (e.g., Raiser’s Edge, Active Network) and their integration with marketing tools.
• Highly organized with strong follow-through, able to manage multiple deliverables and deadlines across Centers and the Bop Stop venue.
• Detail-oriented, dependable, and resourceful, with sound judgment and a commitment to professionalism, discretion, and excellent customer service.
• Ability to work evenings and weekends to capture content at performances, recitals, Bop Stop shows, fundraising events, and community engagement activities.
• This position requires primarily on-site, moving between TMS’s University Circle and Ohio City campuses.
• Experience with and understanding of how marketing communications drives fundraising efforts for nonprofit organizations and supports advancement, as well as building community outreach and engagement.

Preferred

• Two (2) to three (3) years of hands-on experience in social media management, content creation, email marketing, or paid digital advertising is preferred; relevant internship or freelance experience qualifies.
• Equivalent professional experience will be considered.