Responsibilities

• The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University.
• Creates and implements marketing strategies using advertising, media, direct mail, etc.
• Coordinates production of materials specified in marketing plans and calendars.
• Consults with product and/or program development.
• Leads communications and marketing work for the Alabama Entrepreneurship Institute (AEI) and The EDGE, Tuscaloosa's premier incubator and accelerator.
• AEI is part of The University of Alabama’s Culverhouse College of Business and serves the entire UA community.
• Supports the Culverhouse College of Business Office of Marketing and Communications.
• Contributes to college-wide marketing campaign execution and content development for the College and its associated units, functioning as an integrated member of the broader Culverhouse marketing ecosystem while maintaining AEI and The EDGE as the primary area of responsibility.
• Helps to lead the development and ensure the successful ongoing delivery of strategic marketing actions that include digital advertising, organic and paid social media campaigns, website content, newsletters, press releases, and other communications materials.
• Designs or oversees the production of marketing materials in accordance with UA and Culverhouse brand guidelines.

Requirements

• Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.

Preferred

• Bachelor’s degree in communications, public relations, marketing, or advertising and five (5) years of related experience; OR master’s degree in communications, public relations, marketing, or advertising and three (3) years related experience.
• Experience starting up and/or running a marketing department for an organization.
• Experience with social media management tools, email marketing platforms, and digital advertising.
• Experience with project management tools such as Basecamp, Asana, or similar platforms.