SalaryGuide
AboutPricingBlogFor Employers
CompaniesThe University of AlabamaSalaries
The University of Alabama logo

The University of Alabama

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

Company overview

The University of Alabama is a student-centered research university and an academic community committed to enhancing the quality of life for all through breakthrough research. Founded in 1831 as Alabama's first public college, The University of Alabama is dedicated to excellence in teaching, research and service. Our campus is a creative environment where students and scholars are equipped to become their best. Taught by leading faculty in their fields, our students make a positive impact in the community, the state and the world. UA’s history of success sets an expectation of greatness for the future. That is an expectation we will deliver. The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants to and employees of this institution are protected under Federal law from discrimination on several bases.
Tuscaloosa, Alabama, USA
13K employees (632 in marketing)
ua.edu

People

Founders and leadership

Max Hawker
Max Hawker
Tide & Tables Co-Founder & Co-President
At the company for 1 year 7 months
Cody Zamarron
Cody Zamarron
President and Founder of Alabama CAN
At the company for 2 years 1 month

Marketing leadership

Olivia Rosado
Olivia Rosado
Director of Marketing and PR
At the company for 2 years 2 months
Levi Bergthold
Levi Bergthold
Assistant Director of Marketing and Fan Experience
At the company for 1 year 2 months
Joy Grace Webb
Joy Grace Webb
Associate Director of Marketing and Fan Experience
At the company for 1 year 3 months
Brian Johnson
Brian Johnson
Director of Operations & NIL Partnerships / Brand Development
At the company for 10 years 4 months

Hiring contacts

Brandi Moses, SHRM-SCP
Brandi Moses, SHRM-SCP
Executive Director Talent Acquisition and Compensation
At the company for 18 years
Vyvy Duong
Vyvy Duong
Talent Acquisition Manager
At the company for 4 years 11 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$10.6M

Last raise

Grant, 2 years ago

Funding history

May 2024

Grant University Of Alabama

Oct 2022

Grant University Of Alabama · $2.3M

Jun 2022

Grant University Of Alabama · $25K

Jun 2018

Grant University Of Alabama · $6M

Aug 2017

Grant University Of Alabama · $2.2M

Audience

Monthly website visitors
2M
Month over month-11.3%
Quarter over quarter-9.7%
Top sourceDirect (47.2%)
Ad budget per month$24.3K
Average search rank42.9
Traffic source mix
Direct
47.2%
Search
44.6%

News

UA Preview — Oct. 13-19, 2025
Oct 13, 2025 • UA News Center
UA Rewards Early College Students With New Freshmen Scholarships
Oct 8, 2025 • UA News Center
13 to Compete for Miss UA Title
Oct 7, 2025 • UA News Center

Links

ua.eduLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +2.5% year over year
Referral
6.9%
Social
0.7%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

295.1K

12-mo growth

—

Monthly growth

+0.8%

Salaries

Typical salary range

$46,400 – $58,050

/ yr

Median base

$55,000

Median total

$55,000

Median experience

2 years

Submissions

8

Pay by role

General Marketing

4 submissions

See what every role pays at The University of Alabama

Log in to unlock median and top-quartile pay for every role.

Log in to see the numbers

Help build salary transparency at The University of Alabama

Share your compensation anonymously to see full data.

Contribute

Open positions30 open marketing positions

The University of Alabama logo

Marketing Coordinator II - 530621

The University of Alabama

Tuscaloosa, AL (Hybrid)

$49K/yr - $61K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
The University of Alabama logo

Marketing Coordinator III - 530517

The University of Alabama

Tuscaloosa, AL (On-site)

$54K/yr - $67K/yrIn-houseFull-timeMid level4+ years exp.
2 weeks ago
The University of Alabama logo

Social Media Specialist II - 530504

The University of Alabama

Tuscaloosa, AL (On-site)

$49K/yr - $61K/yrIn-houseFull-timeMid level2+ years exp.
2 weeks ago
The University of Alabama logo

Communications Specialist I - 529875

The University of Alabama

Tuscaloosa, AL (On-site)

$44K/yr - $55K/yrIn-houseFull-timeIntern/new grad
2 months ago
The University of Alabama logo

Marketing Student Assistant - Fall 2026 - Dining Services - 529737

The University of Alabama

Tuscaloosa, AL (On-site)

In-housePart-timeIntern/new grad
2 months ago
The University of Alabama logo

Marketing Assistant I - Social Media Assistant - Fall 2026 - UREC - 529684

The University of Alabama

Tuscaloosa, AL (On-site)

In-housePart-timeIntern/new grad
2 months ago
View all 30 jobs

The University of Alabama insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Tuscaloosa, Alabama
Employees
1001-5000
Flat last 12mo
Marketing team
632
5% of company
135 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.5%
LinkedIn headcount is mostly flat at 2.5% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months
Trend
2023-03-27 -> 2026-02-16
Headcount (12 months)
+2.5%
Last funding round
23 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2M
Month over month-11.3%
Quarter over quarter-9.7%
Top sourceDirect (47.2%)
Traffic source mix
Direct
47.2%
Search
44.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 674.9K organic clicks / 3.6K paid clicks
Organic competitors
0
Paid competitors
1
Keyword change
+18,029
Ad budget per month
$24.3K
Average search rank
42.9
Paid competitors1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

295.1K

12-mo growth

—

Monthly growth

+0.8%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

632
5% of the company • 135 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 632.

Funding

Shows saved funding data.

Total funding
$10.6M
Last raise
Grant
2 years ago
Funding details
Amount raised
$10.6M
Last round
Grant
Last fundraise
2 years ago

News

Shows saved company news.

UA Preview — Oct. 13-19, 2025
Oct 13, 2025 • UA News Center
UA Rewards Early College Students With New Freshmen Scholarships
Oct 8, 2025 • UA News Center
13 to Compete for Miss UA Title
Oct 7, 2025 • UA News Center
6.9%
Social
0.7%
Paid referral
0.5%