Communications Program Manager - 530123

Responsibilities

• The Communications Program Manager oversees strategic communications for the college including all college-level print materials, digital content, and social media. Uses analytics and reports to inform and guide communications and campaigns.
• Leads strategic communications and marketing for the Graduate School. Develops communications and campaigns that grow graduate recruitment, enrollment, and advance the Graduate School’s strategic priorities.
• Plans and executes recruitment and enrollment marketing.
• Manages the Graduate School’s brand and web and social presence.
• Produces communications that engage current graduate students and the campus community.
• Works closely with the Dean on messaging and executive communications.
• Partners with Strategic Communications to promote the Graduate School and its people.
• Supervises student assistants who support the work.

Requirements

• Bachelor's degree and six (6) years of journalism, public relations, marketing, or communications experience; OR master's degree and four (4) years of journalism, public relations, marketing, or communications experience.
• Proficiency in computer skills and AP Style.
• Exceptional written, verbal, and interpersonal communication skills.
• Demonstrated project management, strategic thinking, and leadership skills.
• Understanding of website content management (e.g., WordPress) and information design and management.
• Social media management, email marketing, and basic graphic design (e.g., Adobe Creative Suite or Canva) skills.
• Ability to use web and campaign analytics to guide decisions.

Preferred

• Experience managing media relations.
• Experience in higher-education marketing or recruitment communications.
• Graphic design, photography/videography, or web/CMS production experience.
• Experience running social media and email-marketing campaigns and interpreting their analytics.
• Familiarity with a CRM (e.g., Slate) for prospective-student communications.