Responsibilities

• You own the marketing function and the number it produces: cost per booked call across all three brands.
• Channel allocation and budget. Decide where money and people go across paid, organic social, YouTube, podcast, live events, email, and referral. You'll have the authority to shut channels down, and we expect you to use it.
• Paid media. Own the paid engine across every brand. Set the budget, direct the agency, brief the creative, and decide when to scale and when to kill. You'll run paid personally for the first two quarters.
• Funnel architecture and offers. Own how a stranger becomes a booked call. Entry offer, opt-in mechanism, nurture path, and the booking flow.
• Attribution and measurement. Own whether the numbers can be trusted. Tracking architecture, source integrity, and the weekly reporting the company runs on.
• The team. Three direct reports: a social content lead, a video editor, and a distribution manager. You'll build from there as the numbers justify it.
• The stack. GoHighLevel is our CRM and source of truth, with Zapier handling automation across commissions, care plans, payment plans, and client onboarding. It needs an owner who understands it.

Requirements

• You have personally run paid social at meaningful monthly spend, with documented ROAS
• You have built and scaled a webinar, quiz, or VSL funnel for a high-ticket offer
• You are fluent in GoHighLevel, or an equivalent CRM you can show us, and comfortable in automation tools like Zapier
• You can build a tracking architecture, not just read a dashboard
• You have killed channels and offers, not only launched them
• You have managed a small team and are comfortable restructuring one
• Strongly preferred: Health, wellness, or coaching category
• Strongly preferred: Multi-brand or agency background
• Strongly preferred: Direct-response training
• Strongly preferred: Creator-led or personal-brand businesses

Preferred

• Health, wellness, or coaching category
• Multi-brand or agency background
• Direct-response training
• Creator-led or personal-brand businesses

Benefits

• Real authority — budget and hiring decisions without per-campaign approval
• Free care at our clinic after 500 hours, including chiropractic and detox work, usable by you or your child
• Paid time off by years of service, and paid holidays
• Monthly contribution toward an individual health plan of your choosing
• Annual budget for conferences and courses
• Access to internal AI tooling and time to build your own
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance