Responsibilities

• Grow our loyalty program - Own the day-to-day performance and growth of the Rock & Brews rewards program, including enrollment, engagement, visit frequency, retention, and guest spend. - Design and manage member offers, rewards, segments, and communications. - Build and refine automated guest journeys: welcome, birthday, win-back, re-engagement and promotional.
• Lead email, SMS and CRM - Plan, build and send email and SMS campaigns. - Drive segmentation, targeting, A/B testing, automation, list health and deliverability. - Keep the website, menus, locations, events and promotions accurate and on-brand everywhere guests find us.
• Run social media and content - Manage our Instagram, Facebook, TikTok and emerging channels, and own the content calendar. - Create and source content around food, drinks, live music, sports, community and partnerships, working with photographers, videographers, artists and agencies. - Engage with our community and monitor the conversation, including key moments on nights, weekends and event days.
• Launch campaigns and promotions - Bring national and local campaigns to life, including LTOs, seasonal promotions, sports programming, live music and brand partnerships. - Build timelines, coordinate creative and digital execution, and make sure restaurants have what they need to win on launch day. - Work with Operations, Culinary, Beverage, and IT, as well as partners such as beverage brands and entertainment groups.
• Support restaurants and franchisees - Serve as the go-to marketing resource for corporate and franchise locations. - Help restaurants plan local store marketing, community partnerships, openings and events. - Protect brand standards across every franchise and restaurant-level marketing piece.
• Manage paid media and performance - Guide paid campaigns across Meta, Google, YouTube and other channels, including setting objectives, audiences, budgets and creative with agency partners. - Report on what matters: reservations, ticket sales, online orders, loyalty sign-ups, guest counts and revenue, not just clicks and impressions. - Turn results into clear recommendations, and adjust quickly.
• Manage creative and the brand - Handle quick design and asset resizing, and manage designers and agencies on bigger projects. - Keep our photo, logo, and template libraries organized and ready to use. - Review all marketing for accuracy, quality, and brand consistency.

Requirements

• 3+ years of marketing experience, ideally in restaurants, hospitality, entertainment, lifestyle, or a multi-location consumer brand.
• Hands-on experience with loyalty, CRM, email marketing, or guest engagement programs (strongly preferred).
• Solid working knowledge of social media, paid digital, and email best practices.
• An analytical mindset, with the ability to turn campaign data into decisions.
• Strong project management skills, so you can keep many campaigns, locations, and partners moving at once.
• Clear, confident writing and communication.
• Basic graphic design skills and comfort with common marketing and creative platforms.
• A collaborative style that works well with operators, franchisees, vendors, and agencies.
• A self-starter attitude and a real love of restaurants, music and entertainment.

Benefits

• - 100% of monthly premiums paid for employee PPO medical, PPO dental, and vision plans
• - Flexible vacation policy
• - CA Sick Time
• - 401(k) with company match
• - Complimentary meals and dining discounts at company Rock & Brews locations
• - A passionate team that genuinely cares about each other. We work hard, celebrate wins together, and have each other's backs.