Responsibilities

• Design digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, presentations, signage, and other marketing channels.
• Create visually engaging social media graphics, short-form videos, reels, stories, advertisements, and web content.
• Edit and produce video content for websites, YouTube, social media, digital advertising, and other platforms.
• Use AI image and video generation tools to create, enhance, modify, and experiment with marketing creative.
• Write effective prompts and refine AI-generated images, video, and creative concepts until they meet brand and quality standards.
• Assist with the creation and maintenance of websites and landing pages.
• Resize, adapt, and optimize creative assets for different advertising platforms, devices, screen sizes, and placements.
• Help develop creative concepts for digital advertising campaigns.
• Maintain brand consistency across multiple digital channels and campaigns.
• Select appropriate fonts, colors, imagery, layouts, and visual styles based on the audience, brand, and campaign objective.

Requirements

• A strong eye for good design and the ability to recognize when something visually works—and when it does not.
• A working understanding of fundamental design principles.
• Knowledge of color theory and an understanding of how color can influence emotion, attention, perception, and behavior.
• An understanding of typography, font pairing, readability, and how different font styles influence brand perception.
• Strong visual composition and layout skills.
• An understanding of branding and the importance of maintaining a consistent visual identity.
• Experience creating content for social media and digital platforms.
• Experience using creative or design software.
• Basic video editing skills or a strong desire to learn video production.
• Comfort working with AI-powered creative tools for image generation, video generation, editing, brainstorming, and content production.

Preferred

• Experience with any of the following is helpful: Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Canva, WordPress or other website platforms, Social media management platforms, Email marketing platforms, Google Workspace, Microsoft Office, Digital advertising platforms, AI image-generation tools, AI video-generation tools, AI writing and marketing tools, Photo and video editing software.
• AI will be an important part of this role.

Benefits

• Health Coverage: Comprehensive Medical & Dental plans with the majority of the premium covered to keep your costs low, plus Vision coverage.
• PTO: 15 Days Paid Time Off annually, accrual starting from hire date.
• Holidays: 9 Paid Holidays plus 1 Flex Holiday
• Summer Fridays: Alternating Fridays off, for a total of 64 hours (Memorial Day through Labor Day)
• Volunteer Day: 1 Volunteer Day
• Continuing Education: Certifications, Continuing Education and Advanced Degrees can qualify for reimbursement
• Retirement Savings: 401K - 100% company matched up to 4%.
• Additional Perks: Pet Insurance Discounts, 20% Rental Discount, Health Savings Account (HSA), and Health Reimbursement Arrangement (HRA).
• On-Call Bonus: A bonus of $100.00 per week of on-call participation, with an additional $100.00 if you are on-call during one of the company-defined major holidays.
• Employee Stock Ownership Program: Employees accumulate the value of shares annually and are paid out the value of the shares that are held in trust for their benefit.