Responsibilities

• Develop and manage comprehensive influencer campaigns that meet clients’ goals and stay within budget parameters
• Execute always-on influencer programs across multiple social channels, primarily Instagram & TikTok
• Create content guidelines/briefs for paid programming, ensuring deadlines are met and see through the contracting, invoicing, and payment process
• Strategically guide clients on MOM performance, areas of growth, EMV tactics, and achieve KPIs across all brand initiatives
• Ensure high equality and engagement for each influencer, from nano to macro-influencers
• Recommend creative influencer programming, including creative mailers, co-branded opportunities when applicable(giveaways, collaborations), event integrations, relationship building, etc.
• Identify and secure talent for seeding coverage, paid campaigns, events, and more
• Oversee junior staff across accounts to ensure all reporting is comprehensive and accurate (reports include campaign-specific, event recaps, weekly, and monthly reporting)
• Conduct competitive research and have an awareness of relevant industry trends Monitor monthly KPIs with Director supervision
• Report directly to Beauty Directors

Requirements

• Location: Must be in Metropolitan New York area
• Bachelor’s Degree in Marketing, PR, or related field required
• 5-7 years of experience working in influencer marketing either in-house and/or agency, beauty PR experience is preferred and will be priortized in the interview process
• Experience managing influencer campaigns (both organic and paid)
• Strong influencer contacts and solid experience with contract negotiations
• Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Instagram & TikTok)
• Must have strong foundation of the digital beauty landscape and relationships with key influencers and managers across all tiers
• Fluent in influencer marketing, data analysis and key platforms Tribe and Traackr
• Stellar verbal & written communication skills
• Ability to work in an entrepreneurial and fast-paced environment