Responsibilities

• Assist in the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid advertising channels.
• Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings.
• Support the creation and editing of engaging content for websites, social media, email marketing, and other digital channels.
• Manage website content using content management systems like WordPress and ensure website updates are accurate and timely.
• Utilize analytics tools such as Google Analytics, web analytics reporting, and marketing automation platforms to monitor campaign performance and generate actionable insights.
• Collaborate with design teams to produce compelling graphics using Adobe Creative Suite (Photoshop, Illustrator) for digital campaigns and social media advertising campaigns.
• Assist in optimizing conversion rates through A/B testing, landing page improvements, and implementing SEO best practices including technical SEO elements like CSS, HTML, JavaScript, and Google Tag Manager.

Requirements

• Strong proficiency with SEO tools, Google Ads (AdWords), SEM (Search Engine Marketing), and paid search marketing strategies.
• Experience with social media management platforms for creating and managing social media advertising campaigns on Facebook, Instagram, LinkedIn, etc.
• Technical skills including HTML, CSS, JavaScript, SQL for website management and digital campaign setup.
• Expertise in web analytics tools such as Google Analytics and web analytics reporting to evaluate campaign effectiveness.
• Skilled in content creation including copywriting that engages target audiences across B2B marketing channels.
• Knowledge of marketing automation tools to streamline email marketing campaigns and nurture leads effectively.
• Ability to analyze data trends using marketing analytics to inform decision-making and improve performance marketing efforts.
• Creative graphic design skills with experience in Adobe Photoshop or Adobe Creative Suite for visual content development.
• Familiarity with e-commerce platforms and content management systems for website management purposes.
• Strong communication skills combined with a proactive attitude toward learning new digital marketing techniques.

Benefits

• Flexible schedule