Marketing Coordinator I - 530891

Responsibilities

• The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision.
• Creates and implements marketing strategies using advertising, media, direct mail, etc.
• Coordinates production of materials specified in marketing plans and calendars.
• Consults with product and/or program development.
• Supports the delivery and management of the Alabama Center for Real Estate's (ACRE) marketing and communications strategic plan through oversight of digital advertising and production of editorial content, including interviews, articles, and profiles.
• Reports to the Director of the Alabama Center for Real Estate.

Requirements

• Bachelor's degree and some marketing, public relations, communications, or advertising experience.
• Knowledge of fundamental concepts, practices, and procedures of content strategy, communications, and public relations.
• Superior writing skills.
• Knowledge in AP style.
• Strong organizational and project management skills.
• Ability to manage complex tasks simultaneously while also meeting deadlines.
• Ability to develop and implement marketing and communications plans.
• Knowledge of Microsoft Office Suite and Adobe Creative Cloud for the production of professional-caliber content.
• Knowledge of content management systems and graphic design standards for print and media.
• Knowledge of the use of major social media platforms for institutional marketing and communications purposes.

Preferred

• Bachelor's degree or higher in advertising, English, public relations, communications, marketing, journalism, or a closely-related field.
• Some supervisory or leadership experience.
• Some experience with the use of major social media platforms for institutional marketing and communications purposes.