Responsibilities

• To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.
• Essential Functions: Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Coordinates sales/marketing events
• Prepares advertisement layouts and marketing materials
• Duties and Responsibilities Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs

Requirements

• College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
• Knowledge of typical building construction process
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)
• Willingness to travel (locally)
• Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)
• Valid driver’s license