Responsibilities

• Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Coordinates sales/marketing events
• Prepares advertisement layouts and marketing materials
• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees the execution of promotional activities, including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic

Requirements

• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)
• College degree in marketing, sales, journalism, or business, and 3-5 years experience; or equivalent combination of education and/or work experience
• Excellent written and oral communication skills
• Excellent inter-personal skills: possess the ability to work independently and as part of a team
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Knowledge of the typical building construction process
• Willingness to travel (locally)
• Must be fully PC-literate, including basic administration software (PowerPoint, MS Word, Excel, Access)
• Able to operate a digital camera
• Other duties as assigned
• Valid driver’s license