Marketing Content Strategist

Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
• Manages localized customer notifications, such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
• Or High School Diploma or GED and nine (9) years of direct experience in Marketing

Preferred

• Five (5) years of experience in Digital or retail marketing
• Background in financial services, banking, or regulated industries is preferred but not required.
• Experience developing customer-facing communications, disclosures, notices, or other regulatory-related content is a plus.

Benefits

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program