Marketing Content & Communications Coordinator

Responsibilities

• Plan, shoot, and edit organic photo and video content featuring employees, customers, equipment, and job sites across the Ag & Turf and Turfgrass business units.
• Assist in the development and implementation of social media marketing campaigns.
• Manage day-to-day posting, scheduling, and community engagement across company social media accounts.
• Travel to customer sites, company events, trade shows, and field days to capture real-time content and provide on-site promotional support.
• Conduct on-camera interviews and testimonials with employees and customers to highlight equipment performance, product overviews, service stories, and company culture.
• Track and report on organic social media performance. Stay current on social media tactics, trends, and platform best practices, bringing fresh ideas to the team.
• Work closely with the marketing team to ensure brand storytelling and content align with broader marketing tactics, campaigns, and priorities.
• Maintain an organized library of photo, video, and testimonial assets for reuse across marketing channels.
• Support additional marketing and communications projects as needed, such as internal communications, website or blog content, and print materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 0-2 years of experience in social media, content creation, or communications (internship or entry-level experience is acceptable).
• Genuine interest in and understanding of agriculture, turf, and equipment. Comfortable interacting and communicating with customers and employees
• Strong photography and video skills, including phone-first content creation and basic editing for social platforms and comfortable using tools such as Canva, Adobe Premiere Rush, or CapCut.
• Strong written and verbal communication skills.
• Familiarity with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Team player who works well cross-functionally and takes direction from marketing leadership to keep content aligned with broader brand and marketing efforts.
• Willingness to travel regularly between locations, including some early mornings, evenings, or weekends for events.
• Detail-oriented with strong organizational skills and the ability to manage multiple shoots, projects, and deadlines.