Responsibilities

• Marketing Strategy & Brand Management
• Lead stewardship of the ONE VAL brand across all programs, centers, and communication channels.
• Develop and maintain organizational brand standards, messaging guidelines, logo standards, communication templates, and written style guides.
• Ensure communications reflect Vermont Adult Learning's commitment to accessibility, inclusion, educational equity, and the ONE VAL framework.
• Develop statewide marketing campaigns supporting organizational priorities.
• Coordinate development of print, digital, and promotional materials.
• Design and produce routine branded communication materials, including brochures, flyers, social media graphics, presentations, signage, event materials, digital advertisements, and other marketing collateral using established brand standards.
• Ensure consistent branding and messaging across the organization.
• Strengthen statewide recognition of Vermont Adult Learning.
• Recruitment & Community Engagement

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Nonprofit Management, or a related field preferred.
• Three to five years of progressively responsible experience in marketing, communications, community engagement, public relations, or a related field.
• Experience developing and implementing integrated marketing and communications strategies.
• Demonstrated success managing organizational brands, websites, social media platforms, and digital communications.
• Excellent written, editing, presentation, and verbal communication skills.
• Strong relationship-building, networking, and community engagement skills.
• Experience developing marketing campaigns, storytelling initiatives, and public awareness efforts.
• Demonstrated experience creating professional marketing and communication materials using graphic design platforms such as Canva. Experience with Adobe Creative Suite is a plus but not required.
• Experience using Microsoft Office, Google Workspace, Canva, WordPress, and social media management platforms preferred.

Preferred

• Adobe Creative Suite is a plus but not required